John will be fronting a campaign during the next year designer to raise over a million dollars for drought affected dairy farmers. He will be the "goodwill ambassador" for the Dairy Farmers Foundation.

John was chosen because he is Australian through and through and he understands the problems farmers face.

John rarely gets involved in marketing campaigns as he doesn't feel comfortable doing them. The Dairy Farmers campaign is not a hard sell campaign and there is no direct association with a specific product. John will play an active role in deciding where teh money raised will be spent.

“I’m passionate about Australia and I believe our farmers are the backbone of our nation. To me, Australia’s farmers represent the essence of our country – our love of the land, our determination, our ‘Aussie battler’ spirit and our commitment to family life and values.

I’m really pleased to be the ambassador for this program because Dairy Farmers is actually owned by Australia’s farmers. It’s been around for over 100 years and it is 100% Australian. Getting behind Dairy Farmers provides support and benefits straight back to our farmers and straight back to Australia. I’m also very passionate about supporting Australian companies. We should all do our bit to support our own,” says John Farnham.